Wednesday, May 30, 2007

COMPETIVE PRICING KEY TO SALES

Getting a listing is good but only if it sells. Many Realtors face a daunting task today: How do you tell a seller that he should have a lower asking price – something less than the amount his neighbor got when his similar-sized home sold in 2006? Richard Coren, a Pembroke Pines seller, listed his home for $420,000 in November and it just sat there. Finally, he knocked $40,000 off the price based on advice from his Realtor, Cyndy Wald with the Keyes Co.’s Weston office. Wald says she told Coren that his $420,000 asking price was “yesterday’s news,” advice she gives all her clients. “We’re still in this correction phase,” Wald says. “They have to price it very competitively.” David Dabby, a Realtor in Coral Gables, notes that the relatively strong economy and still-affordable interest rates keep prices from falling even further – at least for now. Should either of those conditions change, however, a seller unwilling to accept a drop in asking price today could be forced to swallow an even greater loss tomorrow.
Source
Florida Association of REALTORS

Sunday, May 27, 2007

May 25th New Home Sales Surge in April

Daily Real Estate News May 25, 2007 New Home Sales Surge in April
Sales of new single-family homes jumped 16.2 percent in April, the largest increase in 14 years, but the median price fell 11.1 percent, marking the largest one-month decline on record, according to the Commerce Department.Analysts regarded the mixed signals cautiously, saying that troubles in the subprime market could further crimp demand in coming months.''What you're seeing is the blue-light special,'' says Pat McPherron, an economist with Moody's Economy.com. ''The only way this market is going to move is by price cutting.''The strength in new-home sales was led by a 27.8 percent increase in the South. Sales were also up in the West by 8.5 percent and in the Northeast by 3.8 percent. In the Midwest, sales fell 4 percent. Meanwhile, April's median new-home price of $229,100 made the record books as the largest-ever month-over-month decline, as well as the biggest year-over-year drop (10.9 percent) since 1970.
Source: The New York Times (05/25/07)

Wednesday, May 9, 2007

2007 Home Sale Prediction

NAR: Soft Landing for Home Sales The NATIONAL ASSOCIATION OF REALTORS® still expects more than 6 million existing-home sales in 2007, but stricter lending standards and a decline in subprime mortgage origination have contributed to somewhat lowered expectations compared with earlier forecasts, according to the latest projections from NAR.Lawrence Yun, NAR senior economist, says one benefit for the market is the disappearance of speculative behavior, which contributed to abnormal price growth. “Home buyers today are purchasing for the long term, generally with a realistic expectation of modest gains over time,” Yun says. “Housing first and foremost is shelter.

Second, it’s a long-term investment that slowly builds the greatest amount of wealth for most families. It’s good that we’re getting beyond the tendency of some buyers to view housing as a temporary asset to accumulate short-term wealth, which is not to be expected in a normal market.”Housing ProjectionsNAR expects the following in home sales this year:
Existing-home sales are likely to total 6.29 million this year and 6.49 million in 2008, compared with 6.48 million last year.

New-home sales are projected at 864,000 in 2007 and 936,000 next year, lower than the 1.05 million in 2006.
Housing starts should total 1.46 million units this year and 1.52 million in 2008, down from 1.80 million last year.“If it weren’t for a favorable economic backdrop, housing would probably have a hard landing,” Yun says. “As it is, we see this as a soft landing with home sales rising gradually in the second half of the year and prices recovering a bit later.” The 30-year fixed-rate mortgage should rise slowly to 6.5 percent by the fourth quarter, NAR predicts. Last week, Freddie Mac reported the 30-year rate was 6.16 percent. The national median existing-home price is forecast to slip 1 percent to $219,800 this year, and then rise 1.4 percent in 2008. The median new-home price is expected to be essentially unchanged at $246,400 in 2007, and then rise 2.2 percent next year.The unemployment rate will probably average 4.6 percent this year, unchanged from 2006. Inflation, as measured by the Consumer Price Index, is estimated to decline to 2.5 percent in 2007, down from 3.2 percent last year. Growth in the U.S. gross domestic product is projected at 2.1 percent in 2007, lower than the 3.3 percent growth last year. Inflation-adjusted disposable personal income should rise 2.6 percent in 2007, the same as last year.—


REALTOR® Magazine Online

Monday, May 7, 2007

First Quarter Sales 2007

NAPLES AREA BOARD OF REALTORS®REPORTS FIRST QUARTER TRANSACTIONS NAPLES

The Naples Area Board of Realtors® has released first quarter 2007 statistics for home listings and sales in Naples, utilizing the Board’s local reporting format.
In this report, only sales of homes within the Naples geographic area are being shown - specifically all areas in Collier County excluding Marco Island and other outlying areas - to reflect an accurate and relevant portrait of the local real estate market.
A summary of the statistics is presented in graph format, along with the following analysis.
New listings as of March 31, 2007, were 5,885 as compared to the record 6,851 reported in the first quarter of 2006, marking a drop of 14 percent.
Pending sales during the first quarter of 2007 were reported at 1,491, a slight decrease of 4.5 percent from the first quarter of 2006.
There were 939 closed sales reported at the end of the first quarter of 2007, a drop of 25 percent from the first quarter of 2006 which reported 1,250 closed sales.
The median sales price of homes sold during the first quarter of 2007 was $399,512. The median refers to the middle value in a set of statistical values that are arranged in ascending or descending order, in this case prices at which homes were actually sold.
It should be noted that in any given period the median can vary greatly if there is an anomaly, a single sale that is significantly higher or lower than other properties in the area.
With Naples Area Board of Realtors® members reporting continuing increases in showings to qualified buyers and pending sales indicating improved activity, the expectation is that the market will maintain an upward push.
Median pricing is again showing a rise, with an overall upward trend line over the long term. Median prices have not yet reached the level experienced during the record sales in early 2005 and first quarter 2006, but the value of the Naples location remains a strong draw for luxury second-home buyers and investors on the national and international level.
Inventory: As of April 1, 2007, there were 12, 123 active listings on the market. With 4,183 homes sold in the previous 12 months, it is calculated that the current inventory represents a 35 month supply.
The calculation of months’ supply is derived by dividing the total number of listings at the beginning of the month (Supply) by the number of sales which closed over the past 12 months (Demand). This way we normalize the data by utilizing the prior rolling 12 months closing statistics (Demand). This methodology illustrates a more realistic trend which takes into account market seasonality. After we calculate the years supply, we then multiply the years supply times 12 to get the months supply. This is the current method used by Hanley Wood Market Intelligence.